Jeff Grimes
AWS Global Startup Team Manager
CRO Fellowship - September 10
The CRO Fellowship is a curated, invite-only program and community designed to benefit CROs or Heads of Sales of fast-growing enterprise software startups looking to grow their top-line revenue through the AWS Marketplace and their partnership with AWS. The next program will be in San Francisco on September 10.
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The CRO Fellowship is a curated, invite-only program and community designed to benefit CROs or Heads of Sales of fast-growing enterprise software startups looking to grow their top-line revenue through the AWS Marketplace and their partnership with AWS. The next program will be in San Francisco on September 10.
Program Benefits:
Actionable playbook
Walk away with an actionable playbook with clear next steps on how to make the most of the next three months on Marketplace
Networking
Gain a network of other startup CROs at similar stages
Flywheel
Learn how to create a flywheel of repeatable Marketplace wins
AWS Sellers
Learn from AWS sellers on how to partner with them to accelerate customer deals
Enterprise Customers
Hear from enterprise customers about when and why they purchase startup software through Marketplace
Agenda
Detailed schedule of events
6:45 PM UTC
Registration Opens
7:00 PM UTC
Lunch & Welcome to the CRO Fellowship!
Introduction, goals, and meet other CROs in the room.
7:30 PM UTC
Keynote and Q&A
Speaker: Jeff Grimes (Global Startup PDM Manager, AWS)
Discover partnership strategies for revenue growth. GSP updates and new features. AWS-partner approach to gen AI market. Effective co-GTM for enterprises. Customer trends in foundation models. Addressing challenges in AI adoption.
8:15 PM UTC
Deep Dive: How to Make the Most of and be Successful in the AWS Marketplace
Speaker: Elijah Tramble (Head of Strategy, AWS Partner Solution Architecture)
Optimize AWS Marketplace selling strategies. Leverage AWS sales teams for deal closure. Build repeatable marketplace partnerships. Increase marketplace visibility. Guide startup sales teams to maximize AWS collaboration.
9:00 PM UTC
Break
9:30 PM UTC
Spill the Tea Panel: Demystifying How to Work with AWS Sellers
Speaker: Jillian D'Arcy (Senior Sales Lead, Gen AI at AWS), Robin Liong (AWS Sales), Elaine Yee (AWS Sales)
Live Q&A: Navigate AWS sales org effectively. Connect with key AWS contacts. Get guidance for next 3 months on AWS Marketplace. Learn how to effectively stand out as a Technology Partner and win joint customer deals together.
10:30 PM UTC
Fireside Chat: "How I Built This" Featuring Startup Partner CROs
Speakers: Eric Johnson (Datasaur), Cathleen Nelson (CRO Advisor)
Learn directly from CROs that have found success with the partnership on what works and what doesn't work. How to get more efficient in the AWS Marketplace. How to educate and incentivize your sales team to work with AWS.
11:30 PM UTC
Cocktails, Mocktails, and Networking
Meet the speakers and network with CRO Fellowship Alumni. Cocktails, mocktails, and heavy appetizers at a restaurant nearby.